{"id":6513,"date":"2026-09-09T22:54:12","date_gmt":"2026-09-09T20:54:12","guid":{"rendered":"https:\/\/www.norban.no\/?post_type=norban_kb&#038;p=6513"},"modified":"2026-09-17T10:12:26","modified_gmt":"2026-09-17T08:12:26","slug":"reading-a-pitch-deck-critically","status":"publish","type":"norban_kb","link":"https:\/\/www.norban.no\/en\/knowledge\/investing\/reading-a-pitch-deck-critically\/","title":{"rendered":"Reading a pitch deck critically"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"<p>Every slide in a pitch deck makes a claim, and most claims can be checked. What each slide has to prove, the patterns that show it does not, and the list of unproven assertions you carry into the first meeting.<\/p>\n","protected":true},"featured_media":6448,"template":"","meta":{"_tec_requires_first_save":true,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Reading a pitch deck critically: an investor's method","_yoast_wpseo_metadesc":"How an angel reads a pitch deck as a claims document: what each slide must prove, the red flags slide by slide, and the numbers pages worth double time.","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","kb_id":"INV-08","kb_level":"practitioner","kb_standfirst":"Every slide in a pitch deck makes a claim, and most claims can be checked. What each slide has to prove, the patterns that show it does not, and the list of unproven assertions you carry into the first meeting.","kb_counterpart":"STA-10","kb_reviewer":"","kb_last_reviewed":"2026-09-02","kb_review_due":"2028-09-02","kb_norway":false,"kb_disclaimer":false,"kb_takeaways":[],"kb_assets":[],"kb_related":["INV-09","INV-22","INV-14"],"kb_terms":[{"en":"pitch deck","no":"pitchpresentasjon","slug":"pitchpresentasjon"},{"en":"dilution","no":"utvanning","slug":"utvanning"},{"en":"valuation","no":"verdsettelse","slug":"verdsettelse"}],"kb_sources":[],"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_dpc-meta-title":"","_dpc-meta-description":"","_dpc-keyword":""},"kb_track":[50],"kb_pillar":[55],"kb_access":[75],"kb_level_tax":[72],"kb_norway_tax":[],"class_list":["post-6513","norban_kb","type-norban_kb","status-publish","has-post-thumbnail","hentry","kb-access-members"],"kb_reading_time":9,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reading a pitch deck critically: an investor&#039;s method<\/title>\n<meta name=\"description\" content=\"How an angel reads a pitch deck as a claims document: what each slide must prove, the red flags slide by slide, and the numbers pages worth double time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.norban.no\/en\/knowledge\/investing\/reading-a-pitch-deck-critically\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reading a pitch deck critically: an investor&#039;s method\" \/>\n<meta property=\"og:description\" content=\"How an angel reads a pitch deck as a claims document: what each slide must prove, the red flags slide by slide, and the numbers pages worth double time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.norban.no\/en\/knowledge\/investing\/reading-a-pitch-deck-critically\/\" \/>\n<meta property=\"og:site_name\" content=\"NorBAN - Norwegian Business Angel Network\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/norban.no\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-17T08:12:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.norban.no\/wp-content\/uploads\/2026\/09\/norban-kb-featured-investing-i2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/investing\\\/reading-a-pitch-deck-critically\\\/\",\"url\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/investing\\\/reading-a-pitch-deck-critically\\\/\",\"name\":\"Reading a pitch deck critically: an investor's method\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/investing\\\/reading-a-pitch-deck-critically\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/investing\\\/reading-a-pitch-deck-critically\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.norban.no\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/norban-kb-featured-investing-i2.png\",\"datePublished\":\"2026-09-09T20:54:12+00:00\",\"dateModified\":\"2026-09-17T08:12:26+00:00\",\"description\":\"How an angel reads a pitch deck as a claims document: what each slide must prove, the red flags slide by slide, and the numbers pages worth double time.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/investing\\\/reading-a-pitch-deck-critically\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/investing\\\/reading-a-pitch-deck-critically\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/investing\\\/reading-a-pitch-deck-critically\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.norban.no\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/norban-kb-featured-investing-i2.png\",\"contentUrl\":\"https:\\\/\\\/www.norban.no\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/norban-kb-featured-investing-i2.png\",\"width\":1200,\"height\":630,\"caption\":\"Branded NorBAN Knowledge Base featured image for the Investing track, pillar 2 of 8: Deal flow and evaluation. Navy header band reading 'NorBAN Knowledge Base' with the 'INVESTING' track eyebrow, a circular icon medallion in the NorBAN blue track accent colour with the pillar code I2, the pillar title, and a thin NorBAN blue accent rule top and bottom.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/investing\\\/reading-a-pitch-deck-critically\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.norban.no\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reading a pitch deck critically\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/#website\",\"url\":\"https:\\\/\\\/www.norban.no\\\/\",\"name\":\"NorBAN - Norwegian Business Angel Network\",\"description\":\"The national interest organization for Business Angels in Norway\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/#organization\"},\"alternateName\":\"NorBAN\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.norban.no\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/#organization\",\"name\":\"NorBAN - Norwegian Business Angel Network\",\"alternateName\":\"NorBAN\",\"url\":\"https:\\\/\\\/www.norban.no\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.norban.no\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/NorBAN-Logo-Light-Transparent.png\",\"contentUrl\":\"https:\\\/\\\/www.norban.no\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/NorBAN-Logo-Light-Transparent.png\",\"width\":1718,\"height\":469,\"caption\":\"NorBAN - Norwegian Business Angel Network\"},\"image\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/norban.no\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/norban-no\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reading a pitch deck critically: an investor's method","description":"How an angel reads a pitch deck as a claims document: what each slide must prove, the red flags slide by slide, and the numbers pages worth double time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.norban.no\/en\/knowledge\/investing\/reading-a-pitch-deck-critically\/","og_locale":"en_GB","og_type":"article","og_title":"Reading a pitch deck critically: an investor's method","og_description":"How an angel reads a pitch deck as a claims document: what each slide must prove, the red flags slide by slide, and the numbers pages worth double time.","og_url":"https:\/\/www.norban.no\/en\/knowledge\/investing\/reading-a-pitch-deck-critically\/","og_site_name":"NorBAN - Norwegian Business Angel Network","article_publisher":"https:\/\/www.facebook.com\/norban.no","article_modified_time":"2026-09-17T08:12:26+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.norban.no\/wp-content\/uploads\/2026\/09\/norban-kb-featured-investing-i2.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.norban.no\/knowledge\/investing\/reading-a-pitch-deck-critically\/","url":"https:\/\/www.norban.no\/knowledge\/investing\/reading-a-pitch-deck-critically\/","name":"Reading a pitch deck critically: an investor's method","isPartOf":{"@id":"https:\/\/www.norban.no\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.norban.no\/knowledge\/investing\/reading-a-pitch-deck-critically\/#primaryimage"},"image":{"@id":"https:\/\/www.norban.no\/knowledge\/investing\/reading-a-pitch-deck-critically\/#primaryimage"},"thumbnailUrl":"https:\/\/www.norban.no\/wp-content\/uploads\/2026\/09\/norban-kb-featured-investing-i2.png","datePublished":"2026-09-09T20:54:12+00:00","dateModified":"2026-09-17T08:12:26+00:00","description":"How an angel reads a pitch deck as a claims document: what each slide must prove, the red flags slide by slide, and the numbers pages worth double time.","breadcrumb":{"@id":"https:\/\/www.norban.no\/knowledge\/investing\/reading-a-pitch-deck-critically\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.norban.no\/knowledge\/investing\/reading-a-pitch-deck-critically\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.norban.no\/knowledge\/investing\/reading-a-pitch-deck-critically\/#primaryimage","url":"https:\/\/www.norban.no\/wp-content\/uploads\/2026\/09\/norban-kb-featured-investing-i2.png","contentUrl":"https:\/\/www.norban.no\/wp-content\/uploads\/2026\/09\/norban-kb-featured-investing-i2.png","width":1200,"height":630,"caption":"Branded NorBAN Knowledge Base featured image for the Investing track, pillar 2 of 8: Deal flow and evaluation. Navy header band reading 'NorBAN Knowledge Base' with the 'INVESTING' track eyebrow, a circular icon medallion in the NorBAN blue track accent colour with the pillar code I2, the pillar title, and a thin NorBAN blue accent rule top and bottom."},{"@type":"BreadcrumbList","@id":"https:\/\/www.norban.no\/knowledge\/investing\/reading-a-pitch-deck-critically\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.norban.no\/"},{"@type":"ListItem","position":2,"name":"Reading a pitch deck critically"}]},{"@type":"WebSite","@id":"https:\/\/www.norban.no\/#website","url":"https:\/\/www.norban.no\/","name":"NorBAN - Norwegian Business Angel Network","description":"The national interest organization for Business Angels in Norway","publisher":{"@id":"https:\/\/www.norban.no\/#organization"},"alternateName":"NorBAN","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.norban.no\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.norban.no\/#organization","name":"NorBAN - Norwegian Business Angel Network","alternateName":"NorBAN","url":"https:\/\/www.norban.no\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.norban.no\/#\/schema\/logo\/image\/","url":"https:\/\/www.norban.no\/wp-content\/uploads\/2023\/03\/NorBAN-Logo-Light-Transparent.png","contentUrl":"https:\/\/www.norban.no\/wp-content\/uploads\/2023\/03\/NorBAN-Logo-Light-Transparent.png","width":1718,"height":469,"caption":"NorBAN - Norwegian Business Angel Network"},"image":{"@id":"https:\/\/www.norban.no\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/norban.no","https:\/\/www.linkedin.com\/company\/norban-no"]}]}},"_links":{"self":[{"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/norban_kb\/6513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/norban_kb"}],"about":[{"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/types\/norban_kb"}],"version-history":[{"count":3,"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/norban_kb\/6513\/revisions"}],"predecessor-version":[{"id":6567,"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/norban_kb\/6513\/revisions\/6567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/media\/6448"}],"wp:attachment":[{"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/media?parent=6513"}],"wp:term":[{"taxonomy":"kb_track","embeddable":true,"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/kb_track?post=6513"},{"taxonomy":"kb_pillar","embeddable":true,"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/kb_pillar?post=6513"},{"taxonomy":"kb_access","embeddable":true,"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/kb_access?post=6513"},{"taxonomy":"kb_level_tax","embeddable":true,"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/kb_level_tax?post=6513"},{"taxonomy":"kb_norway_tax","embeddable":true,"href":"https:\/\/www.norban.no\/en\/wp-json\/wp\/v2\/kb_norway_tax?post=6513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}