{"id":6470,"date":"2026-09-09T22:55:54","date_gmt":"2026-09-09T20:55:54","guid":{"rendered":"https:\/\/www.norban.no\/?post_type=norban_kb&#038;p=6470"},"modified":"2026-10-13T09:11:25","modified_gmt":"2026-10-13T07:11:25","slug":"valuation-at-pre-seed-and-seed","status":"publish","type":"norban_kb","link":"https:\/\/www.norban.no\/no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/","title":{"rendered":"Verdsettelse i pre-seed og seed"},"content":{"rendered":"","protected":true},"excerpt":{"rendered":"<p>I pre-seed finnes det sjelden historikk eller sammenlignbare tall \u00e5 bygge verdsettelsen p\u00e5. Investorene tester derfor prisen mot fasen selskapet er i, og hvilken exitverdi som skal til for \u00e5 gi avkastning. Regn ogs\u00e5 p\u00e5 hva som skjer hvis neste runde ikke kan forsvare prisen dere avtaler n\u00e5.<\/p>","protected":true},"featured_media":7673,"template":"","meta":{"_tec_requires_first_save":true,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Valuation at pre-seed and seed: how the number is set","_yoast_wpseo_metadesc":"At pre-seed there is nothing to discount. How an early-stage price is set, the stage ladder and the exit test, and what a high valuation costs you later.","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":" kl. ","_EventTimeRangeSeparator":"\u2013","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_blocks_recurrence_rules":"","_tribe_blocks_recurrence_description":"","_tribe_blocks_recurrence_exclusions":"","kb_id":"STA-16","kb_level":"foundation","kb_standfirst":"At pre-seed, there may be little financial history or comparable data to support a valuation. Investors therefore test your proposed price against the company's stage and the exit value needed to produce a return. Consider both, including what happens if the next round cannot support the price you agree now.","kb_counterpart":"INV-22","kb_reviewer":"","kb_last_reviewed":"2026-09-02","kb_review_due":"2027-09-02","kb_norway":false,"kb_disclaimer":true,"kb_takeaways":[],"kb_assets":[],"kb_assets_planned":[],"kb_related":["STA-17","STA-19","STA-07"],"kb_terms":[{"en":"valuation","no":"verdsettelse","slug":"verdsettelse"},{"en":"dilution","no":"utvanning","slug":"utvanning"},{"en":"subscription price","no":"emisjonskurs","slug":"emisjonskurs"},{"en":"seed","no":"s\u00e5korn","slug":"sakorn"}],"kb_sources":[],"footnotes":"","rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","_dpc-meta-title":"","_dpc-meta-description":"","_dpc-keyword":""},"kb_track":[51],"kb_pillar":[65],"kb_access":[76],"kb_level_tax":[71],"kb_norway_tax":[],"class_list":["post-6470","norban_kb","type-norban_kb","status-publish","has-post-thumbnail","hentry","kb-access-register"],"kb_reading_time":7,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valuation at pre-seed and seed: how the number is set<\/title>\n<meta name=\"description\" content=\"At pre-seed there is nothing to discount. How an early-stage price is set, the stage ladder and the exit test, and what a high valuation costs you later.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.norban.no\/no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valuation at pre-seed and seed: how the number is set\" \/>\n<meta property=\"og:description\" content=\"At pre-seed there is nothing to discount. How an early-stage price is set, the stage ladder and the exit test, and what a high valuation costs you later.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.norban.no\/no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/\" \/>\n<meta property=\"og:site_name\" content=\"NorBAN - Norwegian Business Angel Network\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/norban.no\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-13T07:11:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.norban.no\/wp-content\/uploads\/2026\/10\/norban-kb-pillar-fundraising-s4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/fundraising\\\/valuation-at-pre-seed-and-seed\\\/\",\"url\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/fundraising\\\/valuation-at-pre-seed-and-seed\\\/\",\"name\":\"Valuation at pre-seed and seed: how the number is set\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/fundraising\\\/valuation-at-pre-seed-and-seed\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/fundraising\\\/valuation-at-pre-seed-and-seed\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.norban.no\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/norban-kb-pillar-fundraising-s4.png\",\"datePublished\":\"2026-09-09T20:55:54+00:00\",\"dateModified\":\"2026-10-13T07:11:25+00:00\",\"description\":\"At pre-seed there is nothing to discount. How an early-stage price is set, the stage ladder and the exit test, and what a high valuation costs you later.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/fundraising\\\/valuation-at-pre-seed-and-seed\\\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/fundraising\\\/valuation-at-pre-seed-and-seed\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/fundraising\\\/valuation-at-pre-seed-and-seed\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.norban.no\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/norban-kb-pillar-fundraising-s4.png\",\"contentUrl\":\"https:\\\/\\\/www.norban.no\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/norban-kb-pillar-fundraising-s4.png\",\"width\":1200,\"height\":630,\"caption\":\"Featured image for the Fundraising track of the NorBAN Knowledge Base, pillar 4 of 8: Valuation and terms, founder side. How a round is priced, what the terms mean, and what your ownership looks like three rounds out. The Knowledge Base logo sits in the navy header band, the pillar icon in white on a green panel to the left.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/knowledge\\\/fundraising\\\/valuation-at-pre-seed-and-seed\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.norban.no\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to think about valuation at pre-seed and seed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/#website\",\"url\":\"https:\\\/\\\/www.norban.no\\\/\",\"name\":\"NorBAN - Norwegian Business Angel Network\",\"description\":\"The national interest organization for Business Angels in Norway\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/#organization\"},\"alternateName\":\"NorBAN\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.norban.no\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/#organization\",\"name\":\"NorBAN - Norwegian Business Angel Network\",\"alternateName\":\"NorBAN\",\"url\":\"https:\\\/\\\/www.norban.no\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/www.norban.no\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.norban.no\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/NorBAN-Logo-Light-Transparent.png\",\"contentUrl\":\"https:\\\/\\\/www.norban.no\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/NorBAN-Logo-Light-Transparent.png\",\"width\":1718,\"height\":469,\"caption\":\"NorBAN - Norwegian Business Angel Network\"},\"image\":{\"@id\":\"https:\\\/\\\/www.norban.no\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/norban.no\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/norban-no\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Verdsettelse i pre-seed og seed: slik settes prisen","description":"Slik settes prisen i tidlig fase: selskapets utviklingstrinn, regnestykket fra en mulig exit og hva en h\u00f8y verdsettelse kan koste i neste runde.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.norban.no\/no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/","og_locale":"nb_NO","og_type":"article","og_title":"Valuation at pre-seed and seed: how the number is set","og_description":"At pre-seed there is nothing to discount. How an early-stage price is set, the stage ladder and the exit test, and what a high valuation costs you later.","og_url":"https:\/\/www.norban.no\/no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/","og_site_name":"NorBAN - Norwegian Business Angel Network","article_publisher":"https:\/\/www.facebook.com\/norban.no","article_modified_time":"2026-10-13T07:11:25+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.norban.no\/wp-content\/uploads\/2026\/10\/norban-kb-pillar-fundraising-s4.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Ansl. lesetid":"7 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.norban.no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/","url":"https:\/\/www.norban.no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/","name":"Verdsettelse i pre-seed og seed: slik settes prisen","isPartOf":{"@id":"https:\/\/www.norban.no\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.norban.no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/#primaryimage"},"image":{"@id":"https:\/\/www.norban.no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/#primaryimage"},"thumbnailUrl":"https:\/\/www.norban.no\/wp-content\/uploads\/2026\/10\/norban-kb-pillar-fundraising-s4.png","datePublished":"2026-09-09T20:55:54+00:00","dateModified":"2026-10-13T07:11:25+00:00","description":"Slik settes prisen i tidlig fase: selskapets utviklingstrinn, regnestykket fra en mulig exit og hva en h\u00f8y verdsettelse kan koste i neste runde.","breadcrumb":{"@id":"https:\/\/www.norban.no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/#breadcrumb"},"inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.norban.no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/www.norban.no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/#primaryimage","url":"https:\/\/www.norban.no\/wp-content\/uploads\/2026\/10\/norban-kb-pillar-fundraising-s4.png","contentUrl":"https:\/\/www.norban.no\/wp-content\/uploads\/2026\/10\/norban-kb-pillar-fundraising-s4.png","width":1200,"height":630,"caption":"Featured image for the Fundraising track of the NorBAN Knowledge Base, pillar 4 of 8: Valuation and terms, founder side. How a round is priced, what the terms mean, and what your ownership looks like three rounds out. The Knowledge Base logo sits in the navy header band, the pillar icon in white on a green panel to the left."},{"@type":"BreadcrumbList","@id":"https:\/\/www.norban.no\/knowledge\/fundraising\/valuation-at-pre-seed-and-seed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.norban.no\/"},{"@type":"ListItem","position":2,"name":"How to think about valuation at pre-seed and seed"}]},{"@type":"WebSite","@id":"https:\/\/www.norban.no\/#website","url":"https:\/\/www.norban.no\/","name":"NorBAN - Norwegian Business Angel Network","description":"Den nasjonale interesseorganisasjonen for engleinvestorer i Norge","publisher":{"@id":"https:\/\/www.norban.no\/#organization"},"alternateName":"NorBAN","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.norban.no\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"},{"@type":"Organization","@id":"https:\/\/www.norban.no\/#organization","name":"NorBAN - Norwegian Business Angel Network","alternateName":"NorBAN","url":"https:\/\/www.norban.no\/","logo":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/www.norban.no\/#\/schema\/logo\/image\/","url":"https:\/\/www.norban.no\/wp-content\/uploads\/2023\/03\/NorBAN-Logo-Light-Transparent.png","contentUrl":"https:\/\/www.norban.no\/wp-content\/uploads\/2023\/03\/NorBAN-Logo-Light-Transparent.png","width":1718,"height":469,"caption":"NorBAN - Norwegian Business Angel Network"},"image":{"@id":"https:\/\/www.norban.no\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/norban.no","https:\/\/www.linkedin.com\/company\/norban-no"]}]}},"_links":{"self":[{"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/norban_kb\/6470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/norban_kb"}],"about":[{"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/types\/norban_kb"}],"version-history":[{"count":16,"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/norban_kb\/6470\/revisions"}],"predecessor-version":[{"id":8104,"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/norban_kb\/6470\/revisions\/8104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/media\/7673"}],"wp:attachment":[{"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/media?parent=6470"}],"wp:term":[{"taxonomy":"kb_track","embeddable":true,"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/kb_track?post=6470"},{"taxonomy":"kb_pillar","embeddable":true,"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/kb_pillar?post=6470"},{"taxonomy":"kb_access","embeddable":true,"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/kb_access?post=6470"},{"taxonomy":"kb_level_tax","embeddable":true,"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/kb_level_tax?post=6470"},{"taxonomy":"kb_norway_tax","embeddable":true,"href":"https:\/\/www.norban.no\/no\/wp-json\/wp\/v2\/kb_norway_tax?post=6470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}