Rita Anson is an expert consultant in early-stage investment training and entrepreneurship programmes. She has been Secretary General of NorBAN since 2018, heading programme coordination for business angel training and startup support across Norway and the North Atlantic.
She designs and delivers investment-readiness courses, pitch training, startup guidance and entrepreneurial-orientation programmes that take founders from idea validation to introductions to investors. As co-founder of Nordic Ignite and its deal flow and lead manager since 2022, she pre-screens and carries out initial due diligence on early-stage investment opportunities. Since 2022 she has also been a business coach in the Charge Incubator programmes, supporting early-stage entrepreneurs in Norway and SMEs in the Baltic Sea Region with internationalisation.
She is a board member of EBAN, the European Business Angel Network (term 2024–2026), and chairs the EBAN Gender Equality initiative. She co-founded Women Investor Network Norway (WIN) and is a co-partner in WIN Ventures I and II, which pool 30 women investors to invest in Nordic companies. She is also business developer for IDN International Development Norway.
She holds a bachelor’s and a master’s degree in Human Resources Management and Labour Law from the University of Zaragoza. She works in Spanish, Italian, English and Norwegian.
Advises on
- Investor readiness: preparing the company for angel investors’ screening and due diligence
- How investors pre-screen deals, and what an initial due diligence looks for
- Pitch training and pitch decks
- Idea validation and early-stage startup guidance
- Internationalisation and entry to Nordic, Baltic and European markets
- EU-funded programmes and international project development
- Entrepreneurship support for founders with an immigrant background
- Raising capital from women investors and building a diverse investor base
- Introductions to Norwegian and European angel networks
Prices
| Package | Price (NOK, ex. VAT) |
|---|---|
| Introductory session | 5,000 |
| Pitch deck evaluation | 10,000 |
| Pitch coaching | 15,000 |
| Investor readiness review | 25,000 |
| Financial model and valuation review | 25,000 |
| Fundraising strategy and process | 60,000 |
| Business strategy workshop | 20,000 |
| Advisory sparring, 3 months | 45,000 |
| Investor matchmaking | 30,000 |
| Custom work | 2,500 per hour |